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city branding as city branding criticality

Onomatopee 24

 

We went on a trip to Milan by caravan with a variety of cultural entrepreneurs from Eindhoven. For the occasion of the Milan Design Week, Onomatopee produced a poster containing a selection of references to sources that (critically) engage with the topic of (city) branding. We did this since the context of our presentation is Eindhoven branding itself and since there is an awful lot of stuff on show at such weeks whereby selection is overall a manifest issue.

 

By producing and presenting the poster not only in English, but also in Italian, out on the streets and in discourse with people in the direct environment, we stimulated the debate and awareness of the brand, as icon for and by the identity of a certain mass.

 

Publication

Onomatopee 24, Freek Lomme, 2008

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Out of stock
Type
poster
Dimensions
A1
Color
white on black silkscreen
more specs

PEOPLE INVOLVED IN THIS PROJECT AND ALL THE ROLES THESE PEOPLE EVER HAD IN ONOMATOPEE PROJECTS