Fashioning Value— Undressing Ornament
Agenda
Fashioning Value - book launch and talk by Ruby Hoette and Femke de Vries
By looking at fashion through the paradigmatic changes of ornament this essay offers insights into today’s design realm and future scenarios. Focusing on contemporary fashion as a system of value production it reflects on the position of fashion within today’s experience economy, and its effect on products, makers and users.
BOOK LAUNCH AND TALK
24.10 at 14:00
A talk by Ruby Hoette and Femke de Vries, exploring fashion as a system of value production
Onomatopee
Willemstraat 27
Onomatopee
Willemstraat 27
Publication
Fashioning Value— Undressing Ornament - 1st edition
€ 12
Alongside the literal form of ornament a contemporary form has emerged, which shares the ascribed characteristics of the literal ornament, but has an even more pervasive effect. This ornament, that takes the shape of (commercially) constructed values and relates to branding, storytelling and the experience economy, plays a key role in the understanding of fashion today. Interwoven in design practices this value-ornament has gained a dominant position in today’s consumer society. By considering the layered character, the evolution of ornament and reflections on this from various sources and contexts ranging from Adolf Loos to Michel de Certeau, this text focuses on the impact of the contemporary value-ornament on today’s makers and users revealing potential for future alternatives.
Femke de Vries works as a designer/artist and researcher in the field of fashion where she focuses on the social, economic and design-related effects of fashion as a system aimed at value production.
Author and editor: Femke de Vries
Textediting: Ruby Hoette, Hanka van der Voet
Translation: Nanne op ‘t Ende
Graphic design: Inedition
Made possible thanks to the generous support of the LeoXIII gastatelier, Stimuleringsfonds Creatieve Industrie and Kunstraad Groningen.
- Type
- softcover
- Dimensions
- 170 x 240 mm / 6.5 x 9.5 inches portrait
- Pages
- 60
- ISBN
- 978-94-91677-44-1
- Editor
- Femke de Vries
- Author
- Femke de Vries
- Graphic
- In Edition / Eva van der Schans
- Language
- English
- Binding
- threat-sewn and glued
- Paper
- 300 grs. Romandruk Munkenprint white 1.5 (cover) and 90 grs. Romandruk Munkenprint white 1.5 (inside)
- Edition
- 850
- Color
- PMS blue
- Printer
- New Goff, Gent (BE)
- Image specs
- 17 images in 1 PMS
- Details
- UV-lack on cover
- Proofreader
- Nanne op ‘t Ende, Ruby Hoette, Hanka van der Voet
Fashioning Value— Undressing Ornament - 2nd edition
€ 12
second print: new design!
Alongside the literal form of ornament a contemporary form has emerged, which shares the ascribed characteristics of the literal ornament, but has an even more pervasive effect. This ornament, that takes the shape of (commercially) constructed values and relates to branding, storytelling and the experience economy, plays a key role in the understanding of fashion today. Interwoven in design practices this value-ornament has gained a dominant position in today’s consumer society. By considering the layered character, the evolution of ornament and reflections on this from various sources and contexts ranging from Adolf Loos to Michel de Certeau, this text focuses on the impact of the contemporary value-ornament on today’s makers and users revealing potential for future alternatives.
Femke de Vries works as a designer/artist and researcher in the field of fashion where she focuses on the social, economic and design-related effects of fashion as a system aimed at value production.
Author and editor: Femke de Vries
Textediting: Ruby Hoette, Hanka van der Voet
Translation: Nanne op ‘t Ende
Graphic design: Hans Gremmen
- Type
- softcover with embossing
- Dimensions
- 160 x 120 MM / 6 x 5 inches Portrait
- Pages
- 88
- ISBN
- 978-94-91677-88-5
- Editor
- Femke de Vries
- Author
- Femke de Vries
- Graphic
- Hans Gremmen
- Language
- English
- Binding
- Swiss binding
- Paper
- Munken Lynx Rough 1.4, wit 300 gr (cover) and Munken Lynx Rough 1.4, wit 100 gr (inside)
- Edition
- 1.000
- Color
- duotone
- Printer
- Unicum by Gianotten, Tilburg (NL)
- Details
- Embossed cover
- Proofreader
- Nanne op ‘t Ende, Ruby Hoette, Hanka van der Voet
- Photography of the book
- Blickfanger
PEOPLE INVOLVED IN THIS PROJECT AND ALL THE ROLES THESE PEOPLE EVER HAD IN ONOMATOPEE PROJECTS
- Femke de Vries editor, theorist, fashion researcher, project coordinator
- Ruby Hoette fashion researcher, curator, theorist, editor, project coordinator
- In Edition / Eva van der Schans graphic designer
- Hanka van der Voet editor, author
- Nanne op ‘t Ende translator
- Hans Gremmen graphic designer