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Fashioning Value— Undressing Ornament

Onomatopee 121

Alongside the literal form of ornament a contemporary form has emerged, which shares the ascribed characteristics of the literal ornament, but has an even more pervasive effect. This ornament, that takes the shape  of (commercially) constructed values and relates to branding, storytelling and the experience economy, plays a key role in the understanding of fashion today. Interwoven in design practices this value-ornament  has gained a dominant position in today’s consumer society. By considering the layered character, the evolution of ornament and reflections on this from various sources and contexts ranging from Adolf Loos to Michel de Certeau, this text focuses on the impact of the contemporary value-ornament on today’s makers and users revealing potential for future alternatives.

Femke de Vries works as a designer/artist and researcher in the field of fashion where she focuses on the social, economic and design-related effects of fashion as a system aimed at value production.

Publication

Onomatopee 121.2, Femke de Vries, 2018

Fashioning Value— Undressing Ornament - 2nd edition

€ 12

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second print: new design!

Type
softcover with embossing
Dimensions
160 x 120 MM / 6 x 5 inches Portrait
Pages
88
ISBN
978-94-91677-88-5
Editor
Femke de Vries
Author
Femke de Vries
Graphic
Hans Gremmen
Language
English
Binding
Swiss binding
Paper
Munken Lynx Rough 1.4, wit 300 gr (cover) and Munken Lynx Rough 1.4, wit 100 gr (inside)
Edition
1.000
Color
duotone
Printer
Unicum by Gianotten, Tilburg (NL)
Details
Embossed cover
Proofreader
Nanne op ‘t Ende, Ruby Hoette, Hanka van der Voet
Photography of the book
Blickfanger
more specs
Onomatopee 121.1, Femke de Vries, 2015

Fashioning Value— Undressing Ornament - 1st edition

€ 12

Out of stock

Author and editor: Femke de Vries
Textediting: Ruby Hoette, Hanka van der Voet
Translation: Nanne op ‘t Ende
Graphic design: Inedition
Made possible thanks to the generous support of the LeoXIII gastatelier, Stimuleringsfonds Creatieve Industrie and Kunstraad Groningen.

Type
softcover
Dimensions
170 x 240 mm / 6.5 x 9.5 inches portrait
Pages
60
ISBN
978-94-91677-44-1
Editor
Femke de Vries
Author
Femke de Vries
Graphic
In Edition / Eva van der Schans
Language
English
Binding
threat-sewn and glued
Paper
300 grs. Romandruk Munkenprint white 1.5 (cover) and 90 grs. Romandruk Munkenprint white 1.5 (inside)
Edition
850
Color
PMS blue
Printer
Spinhex Industry
Image specs
17 images in 1 PMS 
Details
UV-lack on cover
Proofreader
Nanne op ‘t Ende, Ruby Hoette, Hanka van der Voet
more specs

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