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a platform for expanded fashion practice

Onomatopee 148

MODUS will be in residence at Onomatopee throughout October with the launch of its first publication on 25th October during the Design Week,20-28/10 2018.

Special Design Week opening hours:
Sat. 20 to Sun. 28, 13:00-19:00
Except for Friday 26 and Saturday 27 until 20:30

MODUS is a platform for expanded fashion practice through Onomatopee Projects, initiated and led by Ruby Hoette and Caroline Stevenson in collaboration with Roland Brauchli. 

a mode of procedure:
a way of doing something

Contemporary fashion culture is seeing creative practitioners actively seeking to challenge traditional practices and question the very definition of their discipline. While the mainstream fashion industry continues to uphold commercial boundaries, there are emergent practices that propose alternate value systems and thus different ways of thinking, doing and being fashion. These are expanded fashion practices: experimental methods, curiosity and criticality that have the ability to interrogate the social, cultural, political and environmental impacts of fashion and point to a future that transcends the current capitalist paradigm.

MODUS is a project to bring together and map these diverse and rich practices and provide a platform to bridge the divide between theory and practice in fashion. It will facilitate conversations between the practitioners working in this expanded field and writers/theorists from a range of disciplines including sociology, cultural and critical theory, politics and economics to help formulate new perspectives on fashion.

MODUS will take various forms from publications to events and workshops – all with the aim to establish an international research network that represents and supports this community of expanded practice.


About the collaborators:

Ruby Hoette is a designer/researcher. Her critical and experimental approach proposes alternate modes of engaging with and producing fashion. By framing the garment as a unique artefact carrying traces of social, cultural and economic interactions and transactions her work explores fashion in context and unpicks the complex relationships between object and system.

Caroline Stevenson is a London based curator and writer working at the intersection of fashion and art. She works closely with emerging and established artists to research and develop new projects and to create space for experimentation, dialogue and exchange. She has produced projects and programmed events for Glasgow International Festival of Visual Art, ICA (London), Tate Modern and Tenderbooks (London). Caroline teaches in the Cultural and Historical Studies department at London College of Fashion and publishes writing on artists’ practices.

Roland Brauchli is an artist graphic designer, working across the fields of print, design and art. He collaborates with artists, writers, curators and publishers on publications and exhibitions through his work, which focuses on the printed page.



Ruby Hoette, Caroline Stevenson, 2018

MODUS - a platform for expanded fashion practice

€ 19

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This publication marks the launch of MODUS: a first step towards a network for expanded fashion practice. The central thread is a glossary of practices - a developing lexicon of habits, methods, rules, techniques, repetitions and actions - that together, points towards a shared manual for expanded practice. Into this glossary four essays are woven from academics and practitioners revealing questions and challenges as well as suggesting approaches or perspectives that expanded fashion practices might offer.

We hope that this document be read not as a definitive explanation but as a live provocation, that it might be used as a tool to facilitate conversations between the practitioners working in this expanded field and writers/theorists from other disciplines ranging from sociology, cultural and critical theory to politics and economics. We invite you to engage with it as a working model: add notes in the spaces, highlight and draw connections between ideas. It is a blueprint for new ways of thinking, being and doing fashion which forms the foundation of the MODUS project.


170 x 240mm / 6.96 x 9.44 inches portrait
Ruby Hoette, Caroline Stevenson
Roland Brauchli
sewn and glued
Dust-jacket: 115 gr. Peyr Surbalin Cadena, Diamond White. Inside: 100 gr. Munken Polar Rough.
Tielen, Boxtel (NL)
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  • Roland Brauchli graphic designer, artist website
  • Ruby Hoette theorist, designer website
  • Caroline Stevenson curator, writer website
  • Ricarda Bigolin designer website
  • Ellen Sampson artist, curator, writer website
  • Alexis Romano theorist website
  • T'ai Smith writer website
  • Janice Miller theorist website