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We Can Make It if We Try #4: A Global Facade

Onomatopee 81.4

Bjørn Andreassen finds his inspiration in public space. Anything, which seems to be conceived without a building permit draws his attention, he seeks for situations where private man becomes architect, planner and developer. Other than the three previous makers of the ‘We Can Make it if We Try’ series, Andreassen does not depart from an autonomous position within the arts or design: his work documents and reflects upon the contemporary society. He finds an overlap between com­mercial companies and how private man claims public space as a place to make his dream come true.

For this exhibition Andreassen selected his four favourite private man’s public solutions from his archive. By analysing the aesthetics of these private initiatives and by suggesting cultural circumstances of why these initiatives were able to flourish, Andreassen wants to make an analysis that could serve as an eye opener for anyone who is looking for an opportunity of making the system fit their needs.


  • Bjørn Andreassen product designer
  • Ellen Zoete curator, editor
  • Timon van der Hijden graphic designer
  • Yorit Kluitman graphic designer