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Romanian Vistas: The BB7 Travel Agency

Running up to the Bucharest Biennale 7

Onomatopee 129

The BB7 Travel Agency* offers a sneak preview of the 7th Bucharest Biennale (BB7), through exclusive, “happy-consensus”, city trips to Romania’s vibrant capital. Don’t miss this special glimpse of this highlight of Bucharest’s contemporary art events and book your best travel deal in advance at Onomatopee!

Romania, a fascinating country located in the Far East corner of Europe, shows off a great mix of unspoilt nature, far-off (medieval) villages and a boisterous, anarchic city life in the nation’s capital. In Bucharest one may find dynamic urban vibes, curious public art and endless underground parties. Through these wide-ranging scenes, the post-socialist city produces cosmopolitan happiness and compelling cultural activities. Every two years, the city’s lively contemporary art community converges during the Bucharest Biennale. In May 2016 the biennale happily announces its seventh edition under the title: What Are We Building Down There?, curated by Niels Van Tomme. Taking Bucharest as a model city perpetually in-the-making, BB7 will address the capital as an architectural representative of urban privatization processes worldwide. As a radical consequence of this concept, a selection of twenty international artists will display their tailor-made artistic contributions on billboards that are dispersed across the city. This ubiquitous inscription of the Bucharest Biennale within the city fabric will immerse visitors in an extraordinary contemporary art experience.

At Onomatopee three of the participating artists will preview their contributions to the Bucharest Biennale. Andrea Faciu (RO), SPEEDISM (BE) and Allard van Hoorn (NL) are revealing a glimpse behind-the-scenes of the BB7. Their work stresses the concept of urban and societal privatization, dealing with matters such as hyperreality, surveillance and urban ecologies. This exhibition discloses a “making of” of the interwoven curatorial and artistic concepts, and highlights the accelerated growth of wide-ranging and deep-rooted capitalist interventions in Romania’s capital, as well as suggests ways in which they can potentially be navigated, remodeled, and translated in a global context.

Romtour, a travel agency specialised in holidays to Romania, has developed a tailor-made city trip departing from The Netherlands or Belgium. During a short, three-day journey (two nights) you will reside in a three star hotel in the city centre. There will be plenty of time for an extensive visit to the twenty-one locations of the Bucharest Biennale, as well as a highly recommended visit to the Peasant Museum (Muzeul Taranului Roman). This exclusive two nights offer for two people starts at 440 euro. Romtour is the perfect partner in travels to Bucharest and is happy to assist you with all your travel requests.


Opening Saturday May 7th, 4 PM
May 8 – May 29th
Open Thursday – Sunday 1-5 PM



Onomatopee 129.1, Allard van Hoorn, 2017

Artist Edition Allard van Hoorn

€ 75

Sold out

(Two series of 48 unique coloured cans, individually signed and numbered – one series available in its totality, the other one sells per can)

By Allard van Hoorn

75 euro incl. VAT per can
Cans come in a box


2016 _ 039 Urban Songline | Latitude: 44.434722° N - 44.440265° N / Longitude: 25.987555° E - 26.120778° (Panoptic Footnote) E - Bucharest Biennale 7, Bucharest, Romania

For the Bucharest Biennale 7, Dutch artist Allard van Hoorn pixelated a composite image of the 360-degree view from the former fire-watchtower Foisurol de Foc in the center of Bucharest as a billboard placed in the outskirts of the city. Placing this image in the periphery looking back at itself this compressed portrait functions as a footnote to the urban landscape and a reversed ’panopticon’ (a circular architectural structure designed for prisons invented by Jeremy Bentham in the 19th century).

By reversing center and periphery and making them interchangeable the centralized socialist state and the post-socialist de-centralized system becomes fluid and sticky. Inside and outside are blending homeomorphically the city’s fabric topologically continuously inverted.

Translating the billboard into music based on its individual colors represents that shifted relationship between state and people within Romania’s post-socialist society. These colored pixels as numbers of their corresponding local Romanian paint brand were performed by local singer Maria Hojda.

The billboard was interpreted as a musical score as system of relationships underlaying the pixelated cityscape in collaboration with synesthete Marcia Smilack on synthesizer and performed during the exhibition Romanian Vistas, a preview of the BB7 at Onomatopee in Eindhoven.

Allard van Hoorn
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